Avatar Assessment - One Stadion

Step 1 of 5

Identify Your Micro-Niche

Trying to market to everyone yields slow results. Start by narrowing down exactly who your avatar is at the most specific level possible.

Niche Breakdown

What market is your avatar a part of? *

What sub-market is your avatar a part of? *

Ex: Fitness, Business Coaching, Marriage, etc.

What niche is your avatar a part of? *

Ex: CrossFit, Marketing for Coaches, Couples Therapy, etc.

What micro-niche is your avatar a part of? *

Ex: Vegans who love CrossFit, Female, 2 kids, live in major US metro areas

Step 2 of 5

Identify Your Demographics

Now dive into the specific, quantifiable, observable characteristics about who your avatar is.

Who They Are

What is your avatar's name? *

Give them a real name — it makes everything else more concrete.

What gender is your avatar? *

What is their age? *

Can be a range, e.g., 28–42

Where are they located geographically? *

Approximately how much money do they make? *

This can be a range

What is their current marital status? *

Provide a brief description with more details about your avatar *

Paint a fuller picture — job, lifestyle, daily life, personality, etc.

Step 3 of 5

Identify Your Psychographics

Now identify the interests, activities, and behaviors of your avatar — how they think and what they do as a result.

Influencers & Content

List at least 5 experts your avatar is currently following *

Gurus, influencers, coaches, thought leaders in their world

What social media platforms are they using daily? *

List at least 5 authors your avatar currently reads *

What publications does your avatar subscribe to? *

What are the primary news sources your avatar follows? *

Interests & Activities

List at least 5 interests your avatar currently has *

Where does your avatar spend their time online? What apps are they using? *

Where does your avatar like to spend their time in person? *

What online groups is your avatar a part of? *

Spending Behavior

List at least 5 places your avatar likes to spend their money *

List at least 5 products your avatar likes to buy *

Who of your current direct competitors is your avatar already doing business with? *

Other businesses or individuals your avatar would go to if you didn't exist

Step 4 of 5

Identify The Journey

People are always moving away from pain or toward pleasure. These questions are critical to understanding your avatar on their journey so you can serve them best.

Identity — Where They Are vs. Where They Want to Be

What is your avatar's current identity? *

How would my avatar describe themselves in their current season of life?

What is your avatar's ideal identity? *

How would my avatar describe themselves in 10 years?

Situation — Before & After

List 3–5 descriptions of your avatar's current situation WITHOUT your business in their life *

List 3–5 descriptions of your avatar's ideal situation WITH your business in their life *

Problems & Awareness

List all of the problems your avatar is currently having *

Are they aware of all these problems? *

Yes No

What is their #1 problem? *

Are they aware that solutions exist? If so, what solutions are they aware of? *

Pain Points & Fears (Ranked)

List the top 3–5 pain points your avatar currently has — the frustrations they are moving away from and trying to avoid. Rank in order of priority. *

List 3–5 future fears and implications your avatar wants to avoid. Rank in order of priority. *

What do they want to avoid at all costs? *

What are their current concerns? *

What do they hate / despise? *

What's Failing Them

Who is currently letting them down? *

What systems, models, or methods are failing them? *

What lies are they believing? *

What They Love & Who Loves Them

What / Who do they love? *

Who loves them really well? *

Goals, Dreams & Desires (Ranked)

List the top 3–5 goals and desires your avatar currently has — what they're moving toward right now. Rank in order of priority. *

List 3–5 future dreams and aspirations your avatar has — their ultimate, long-term desired outcomes. Rank in order of priority. *

What do they want more than anything else? *

What are some of their core beliefs? *

What They've Tried & What's Blocking Them

What have they already tried? *

What are they currently trying and not having success with? *

What are they unaware of but shouldn't be? *

Critical Questions & Objections (Ranked)

List 3–5 critical questions your avatar needs answered to move forward — the questions that cause them to get stuck. Rank in order of priority. *

List 3–5 personal objections, beliefs, or ideas that are holding your avatar back — things they believe to be true but actually aren't. Rank in order of priority. *

List 3–5 bottom-line results your avatar wants — when all is said and done, what do they actually want to be able to do? Rank in order of priority. *

The Enemy & Final Notes

Who is your avatar's enemy? *

My avatar's enemy is a/an

Is there anything else you want us to know about your avatar?

Step 5 of 5

Identify The Relationship

The final step. Identify the type of relationship you and your avatar will have. It's critical that you both want the same kind of relationship with one another.

How You Love Your Avatar

How much do I love my avatar? *

Do I love them enough? If not, how can I love them more? *

What makes loving them hard? *

What makes loving them easy? *

The Connection

What do I have in common with my avatar? *

What have I achieved that my avatar currently wants? *

The Role You Play

Who do I want to be for my avatar? *

Who does my avatar want me to be for them? *

Who are they looking for me to help them be or become? *

The Experience You Create

What feelings do I want to produce for my avatar when they engage with me? *

How can I consistently make my avatar laugh? *

How can I keep my avatar moving forward and taking action? *

The New Identity

What new identity am I going to give to my avatar? *

This is the most important thing. Who will your avatar become because of their relationship with you?